The Boston Herald’s recently published an article on Fiat’s ‘shake up’ of management and culture at Chrysler (see full article). Quite interesting, there is a realization that the change needs to go beyond moving the boxes and changing names, titles, and logos.
Fiat certainly has a story to tell when it comes to corporate and cultural transformation. Sergio Marchionne’s HBR article describes how he transformed a staunchy, tightly controlled, slow to change culture into an example of makeovers. He did four things: